Used in conjunction with our successful organisational training workshops or as stand alone personal development materials the Business Awareness Skills workbook forms part of our range of workbooks, written by CIPD and business leading experts, they provide an effective insight to the topic and essential learning for the reader.
Available for immediate download now
Business Awareness- Introduction
Business awareness is one of the key skills regularly flagged up by employers as being a skill they need, but which many managers lack.
So, just what do employers mean when they talk about business awareness? Well, ask a selection of different employers and you are likely to get a selection of different answers. However, having consulted with a wide range of employers in the private, public and voluntary sectors on what they understand by business awareness, it broadly means “understanding the business environment.”
In analysing the business environment and interpreting the information in to competitor advantage, some key questions you might like to consider could be:
- How does a business attract and keep customers?
- How can a business differentiate itself from its competitors and gain a competitive advantage?
- How can a business build and maintain its reputation?
- How can good relationships be maintained with customers, employees and suppliers?
- How has business responded to globalisation?
- Why are businesses concerned about their social responsibility image?
- What impact is the state of the economy likely to have on business decisions?
- What impact might the political environment have on businesses?
These are just some of the questions to consider when developing a fuller awareness of business. For some there are no definitive answers, but an awareness of the concepts and ideas highlighted by them will be useful to think about.